Located in East Asia near key trading partners including Japan, South Korea, Vietnam, India and Singapore, the People’s Republic of China shipped US$2.272 trillion worth of goods around the globe in 2017. That dollar amount reflects a 2.8% gain sinc...
“How to market shoes in China? “. If you are a shoe manufacturer, looking to enter in China, this question is obviously one of your current concerns. You have made up your mind; it’s time for your company to take its new big challenge...
China is the first beer producer and consumer in the world, with around 25% of the world production. The production is mainly for the local demand with some beers as Tsingtao, Snow or Harbin....
To this day, grain-based alcohol, such as baijiu, are most commonly served during traditional occasions, such as holidays, weddings and formal events. Being the traditional drink of China, baijiu accounts for almost the entire spirits market....
Wine is one of the most popular imported spirits, and also the first one to enter the chinese market. Even if wine is not part of the Chinese culture, the wine market is very dynamic with an increase of over 25% of the consumption every year....
Imported Wine & spirits are both a gift and a wealth sign. It’s an opportunity for imported spirits brands. But breaking into the alcohol market is definitely not easy and there are many obstacles concerning the exporting/importing process. But it’...
Baidu is one of the most powerful search engines in China. Have you ever heard of this Chinese expression: "Baidu yi xia ba" Baidu is not only a simple search engine, it is belonging to Chinese lifestyle and everyday life. If you want to break into th...
Douyin is brewing a new feature – scan the code to shoot the video and then receive the coupon, for the offline store to divert. Douyin can be used not only for short videos, content marketing, and diversion but also as a new retailer....
Chinese media buying is good marketing tool to promote your brand online. With media buying, you can easily reach Chinese consumers and increase your visibility in Chinese market. We provide the best in Chinese display advertising and online media ...
Allee international, an American enterprise that sells jeans on Amazon, recently began to carry out quality control on its jeans using TradeAider, a type of software developed by a Hangzhou enterprise. Beginning in January this year, Allee internation...